India’s Small and Medium Enterprises (SMEs) have come a long way in the last few decades, having served as the backbone of our economy with 63 million+ establishments providing employment to more than 120 million, driving half of India’s exports, and contributing close to 30% of India’s GDP. MSMEs have been among the worst-hit sectors, having been impacted by the effects of lockdown and Covid-19 pandemic, forcing them to re-think their business models.

Technology adoption driven by digital transformation, can be pivotal in re-energizing this sector by helping them expand across customer segments and verticals, while optimizing costs and customizing their products and services as per their customers’ needs.

As businesses recalibrate to next normal, it is imperative for SMEs to move away from considering IT enablement as an afterthought. As part of the journey in embracing the right technology to scale business outcomes, cloud-based solutions deserve special focus.

Cloud acts as the foundation for digital transformation. Cloud-based infrastructure is crucial to delivering flexible, on-demand access to the resources supporting these new digital business solutions. Also, Cloud computing is the answer to many SME priorities like improving efficiency, reducing costs, increasing flexibility & business agility. It allows companies to scale infrastructure as required to support evolving business priorities, while reducing the wastage of IT resources that restricted past investments in new digital offerings.

To democratize the cloud adoption amongst SMEs, SME Futures in association with Amazon Web Services, world’s most comprehensive and widely adopted cloud platform, brings to you ‘SME on Cloud’, a year-long campaign that will witness SME business leaders engaging in insightful conversations about SME digital transformation. This shall serve as the beacon for those looking to power their businesses to exponential growth.