NDTV scales to reach digital media audience of 1 billion using AWS

To learn more about AWS solutions for digital media and entertainment, go to http://aws.amazon.com/digital-media/ NDTV is one of India’s most prominent news organizations, reaching a combined audience of 1 billion people through its three broadcast channels, its websites, and its mobile applications. The company’s digital services division—NDTV Convergence—chose Amazon Web Services to run its websites and mobile apps, leveraging the scalability and elasticity of AWS to manage peak loads that can exceed 400,000 requests per second and 600,000 simultaneous users. Along with the scalability to serve large audiences in India and Asia, NDTV benefits from savings on capital expenses that are up to 30 percent lower than if it ran its own data center operations.