In the digital first economy, small and mid-sized businesses have to re-invent themselves keeping technology at the core to create a strategic differentiation for customer engagement, reach and operational effectiveness to compete successfully with global players and the new-age startups. AWS empowers SMBs to accelerate technology-led innovation, enhance productivity, open new markets, and lower costs. Through no-obligation credit programs like AWS Lift, we have taken ‘cost’ as a barrier to technology adoption for SMBs, out of the equation. As Amazon India, we are committed to help digitize 10 million SMBs in India by 2025, and our collaboration with SME Futures is helping us reach out to SMBs across India and helping them tap into the power of AWS cloud to digitally transform their businesses.